Use the ExpressDesign into Hoop 
option to create a new embroidery in the ExpressDesign Wizard that is a best-fit to the currently selected hoop and orientation.
If desired, click Change Hoop 
and choose a different hoop size before using ExpressDesign into Hoop.
Click ExpressDesign into Hoop
and the Choose Design Type page of the ExpressDesign Wizard will appear. Choose the desired design type, then choose a picture and step through the rest of the ExpressDesign Wizard. When you Finish, the new embroidery will be placed in the center of the hoop. Use Save
to keep the new embroidery, together with any other embroideries in the work area. Use Export
to save in other formats, and optimize for stitching.
Shortcuts
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Create Tab:
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Keys: Alt, C, E, H